10 Powerful Shopify SEO Tips to Get More Customers

by Amy Bridgewater

Search engine rankings largely determine the ease with which customers may locate your store online. The better your e-commerce website ranks in search engine rankings, the more visitors it will receive. Revenue growth is a natural result of this.

So, how can you improve your ranking? There is only one solution: Search Engine Optimization (SEO). 

With all these helpful hints, you may boost your Shopify store’s SEO strategies to achieve customers who are eager to buy. More traffic equals more purchases, and it’s as simple as that.

The difficult aspect is acquiring enough traffic to begin with, which is where Shopify SEO comes in. Enhancing your website can help you rank higher in search engines and attract more people. We’re not talking about random visitors here; we’re talking about people who are seeking exactly what you’re offering.

Shopify SEO Tips To Get More Customers

Here are 10 powerful Shopify SEO tips I’ve tried and tested to help your store rank highly.

1. Create categories and subcategories

Organizing your website makes it easier for visitors to navigate and for Search engines to navigate each page and identify which are the most significant.

Make inbound links between categories and subcategories. This will tell Search engines which web pages should be prioritized and provide context for each section. Consider it a sitemap of your shop that directs visitors to the items they desire.

2. Use surveys to do keyword research

Keyword research may aid in the optimization of your websites for the target keywords and phrases that your clients use. This attracts clients who are prepared to spend and inform search engines about your store’s nature.

To master keyword research, you don’t need to be a Shopify SEO specialist. Begin by creating a list of keywords for each item, then use the strategies below to add more:

  • Search engines look for the relevant phrases at the bottom of the page, and the “People Also Search For” boxes. I am talking about this:

  • Take a look at autocomplete recommendations on different search engines.

  • Investigate your competitors’ keywords to see what they’re utilizing. 
  • Lastly, put your long list of keyphrases through a keyword research tool to see which ones produce results and have the most views with the least amount of competition. 

3. Strengthen Title tags and Meta description

After compiling keywords, start scattering them across your store. Your post’s meta descriptions, page titles, and URLs are all things to pay attention to.

Optimizing your metadata and including keywords enable search engines to understand the nature of your site.

4. Include alternative text in images

Shopify stores have a lot of aesthetic appeals. Product photographs aren’t only fun to look at and a vital part of the purchase process; they’re also a valuable tool for SEO. To improve your image’s rating, use alt text and captions that include your studied keywords.

You may also utilize Shopify SEO apps like Alt Text to help you fill your photos with important, well-searched keywords.

5. Begin to Blog

It may not be easy, but blogging increases your SEO potential while expanding clients’ possibilities to find you. The more web pages you have, the more likely you are to appear in search results.

Target customers who aren’t quite ready to purchase can persuade them by providing useful and entertaining information.

On e-commerce, blogging and online marketing provide the potential for backlinks. The more backlinks you have, the better.

6. Use video and other digital entertainment

With video, 360º pictures, and client testimonials, you can generate new and interesting page layouts. People will buy more and spend time on your site if you use these attractive, relevant materials. Posting your how-to video materials and backlinks on YouTube can help you rank higher in search engines.

Google will consider your website content to be more valuable if they are interesting. Thus your site will appear higher in the search engine results.

7. Improve the website speed

Most buyers won’t return to a website to buy again if it takes too long to load. Internet buyers anticipate a website to load in less than 3 seconds. That doesn’t leave you much time to make an impression.

Customers aren’t going to spend time on your site if your website is sluggish. As a consequence, the bounce rate on your site increases. This will push down your rankings on search result pages.

8. Make the customer experience better

While it’s easy to concentrate solely on Google, your customers must always come first. Pages having a lower load time rank higher in search results. Customers will spend more time on your website if they have a positive shopping experience.

Customers will be engaged in discounts, improved product recommendations, and perks such as rapid and free delivery.

9. Make Product Description More Effective

Include important keywords in well-written summaries, product names, and labels across your online store. This will provide background for your store and make it simpler for ideal customers to locate it.

Incorporating consumer feedback to enhance the number of phrases on each webpage is also a fantastic idea. This method of incorporating reviews can help you enhance your ranking in search engines.

10. Mobile-friendly design

About half of all e-commerce is done on mobile devices. More than 80% of sales are made on mobile devices. It’s vital to make sure your website is mobile-friendly as consumers become more reliant on their mobile devices. This can be achieved by:

  • Choosing a mobile-friendly e-commerce theme
  • Getting rid of any unnecessary complexities and improving your design
  • Using attractive CTA keys
  • Creating a hassle-free mobile checkout procedure


For boosting organic traffic to your shop and reaching a broader audience, SEO is critical. It not only assists customers in finding what they’re looking for, but it also provides Google with the information and key phrases it needs to rank your shop in search engine results properly.

Use the tips I’ve provided to improve your Shopify store and increase visitors.

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Amy Bridgewater is a renowned Marketing Consultant, working with businesses to increase their online visibility and expand their customer base. Join Amy’s community to grow as an entrepreneur.

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