Social media marketing can be daunting. From Facebook to Instagram, there are so many platforms to choose from, so many toolsets to utilize, so many niches to be in, so many opportunities to lose. With this much choice available, picking the right ones for your business can feel like an impossible task. However, if you keep these three things in mind, there should be plenty of tools that can help you grow your customer base.
Social media marketing tools have helped marketers create powerful strategies to drive constant engagement, stay ahead of the competition, and measure whether the marketing strategies are heading in the right direction.
Here I am going to mention 15 must-have social media marketing tools for 2022 one by one, some of which have worked for me as well.
I’ve used this tool extensively to track 2 important metrics; Competitor Analytics and Influencer Analytics. You can create groups for your competitors and compare their post-performance. Similarly, with Influencer Analytics, you can keep an eye on how your influencer marketing campaigns are working. Saves a lot of hassle!
The tool benefits Facebook, Instagram, YouTube, and Twitter.
With this tool, you can create and manage drafts, queue content, and auto-post. Users can keep a check with live social feeds and custom search feeds. In the inbox you would see messages, comments, notifications, and new followers across various social platforms.
eclincher supports Facebook, Instagram, Pinterest, and YouTube.
The best part about this tool? With just one SocialPilot account, you can share almost 500 posts and connect over 100 social profiles. You can also add up to 5 team members in your account to delegate sharing and scheduling with the Team Collaboration feature.
Also, don’t get me started on the Bulk Scheduling feature. By uploading a single CSV file, you can schedule 100s of posts.
I’ve been quite guilty of using Sprout Social for free on a trial account and it has helped me enormously to manage my social media tasks.
Supporting Facebook, Instagram, Linkedin, Twitter, Tumblr, YouTube and Pinterest, this one has great features for scheduling posts, maintaining a content calendar, and viewing the analytics of your social accounts within the timeline you decide.
For a marketing team with a lot on our plates, Buffer has been a crucial tool in our brand-building efforts. Buffer allows you to create and schedule posts to be shared directly to your social media pages.
Also, the calendar view to see an overview of when you have scheduled the content is great.
Tailwind is the best one out there for marketers using Instagram and Pinterest. Tailwind offers numerous design options to style your post; something that adds feathers to the cap when it comes to these two platforms. It offers hashtag lists and many more shortcuts that are helpful.
With Post Planner, you get to organize your social feeds into collections. Post Planner gives you ratings about your post. You can check if you have a 5-star rating before you post. Also, the Post Recycling feature helps you re-publish your best evergreen content automatically.
Hootsuite handles multiple social media accounts, bringing them into a single dashboard. It allows for collaboration across team members with an approval process. Alongside the major benefit of seeing all your comments and mentions in one place, you can also assign tasks, plan a social media calendar, and schedule updates.
9. MeetEdgar :
MeetEdgar is your handy automated content manager for minor businesses and entrepreneurs available for Facebook Pages, Facebook Groups, Instagram Feed, Instagram Stories, Twitter, Pinterest, LinkedIn, and LinkedIn Company Pages.
Sprinklr collects reporting metrics from a number of channels to help you find out the performance of your content. You can use Sprinklr Insights to monitor your competition, track audience engagement, market trends, and measure sentiments.
3 things hooked me with this tool: the ease of use, the customer service, and the price! Loomly is quite user-friendly and easy to navigate.
The Analytics section is also a game-changer. Pulling monthly reports would become a breeze, as you would be able to provide large amounts of data to your clients, but in an easy-to-digest format that’s not overwhelming for clients.
What I like the best about Falcon.io is that you can manage all your social media accounts easier, better and faster. There is a built-in editor available through which you can resize or edit images you want to post.
There is also a feature available through which you can assign comments or leave messages for your co-workers and also you can communicate with your teammates on the platform.
Postfity is great for scheduling posts, especially for Instagram Carousel Format. Postfity offers both a Chrome extension and a web app to schedule your posts. With the Chrome extension, you can take the page or article you are currently reading and quickly schedule a post to be shared in the future.
SocialOomph was originally a Twitter and Twitter marketing tool. You can enhance your Twitter follower lists via helpful recommendations from SocialOomph. This tool allows you to identify influential Twitter accounts via keyword search.
15. Zoho Social:
I love its ease, the experience of the platform, and how comprehensive it is. You have many options, and it does not matter what level of experience you have. Whether you use it for your personal accounts, to manage your company, or if you are a marketing agency, it makes each process much more manageable.
Now formulate a social media marketing plan, select the tool according to your requirements and relax, as from now on, you would have more control over your content.