5 E-Commerce SEO Techniques for Beginners

by Amy Bridgewater

For boosting online visibility to your website and attracting a broader audience, SEO is critical. It not only assists customers in finding what they’re looking for, but it also provides Google with the information and key phrases it needs to properly rank your shop in search engine results.

Boosting your e-commerce startup can be a little bit difficult, but for beginners, I have rounded up these best SEO techniques that would help improve e-commerce stores and increase their visitors.

1. Conduct Keyword Research

To gain traction as an e-commerce beginner you must use the most relevant and popular keywords in the market, but it’s also critical to grasp the purpose of your customers. The goal of a keyword search is known as keyword intent. It’s easy to spot simply by checking the words and terms people use when searching for anything online.

There are two sorts of keyword purposes that you will see most frequently.


In SEO, the term “informational keyword intent” refers to the sort of information a seeker is searching for. The following are typical search terms:

  • How-to’s: These are queries that ask “how do I?” or “what should I do?”
  • Buying directly: Searches containing keywords like “purchase this” fall into this category.
  • Questions of fact: When a user requires further specifics about a subject, these employ phrases like “Who, What, When, Where, or How.”


When people want to identify and get what they require as quickly as possible, they are using transactional keyword intent. When people know what they want but don’t understand where to locate it, they utilize this keyword intent. This includes search phrases like “buy denim jeans” or “new makeup deals”.

Although determining a consumer’s keyword intent is difficult, there are several keyword research tools accessible, like Google Keyword Planner and Jaaxy.

2. SEO website optimization

Examine your on-page user optimization if you want to entice and gain fresh clients. It helps increase your site’s ranking, resulting in more organic visitors and revenues.

Because not every aspect of your e-commerce site requires optimization, we’ll concentrate on the areas that matter most to you as a beginner: product descriptions, pictures, and feedback.

Product Descriptions

A product page is fascinating since it has several aspects that all require attention. To attract visitors’ attention and persuade them to click ahead, you’ll need a few features to stick out from the page. To start optimizing your e-commerce product pages, you’ll need a strong product description, which should be concise, contain keywords, and include appealing language.


Images are a frequently overlooked aspect of e-commerce optimization. Images are a fantastic method to convey a message and engage an audience. They can, however, detract from the information you’re attempting to express, so don’t use too many photographs on a single page.


Because so many people rely on reviews, they are critical for e-commerce growth. They also aid in the development of credibility with new buyers and the improvement of organic traffic.

Customers might be encouraged to post reviews by delivering automated messaging after they make a purchase. You may also use email marketing to deliver reminders or special offers to those who have left feedback on your website.

3. User-Friendly website

You may improve the user experience by using good design to make the visuals more attractive. It’s not only about having a website appear attractive; it’s also about making it function properly. Browsing, simplicity of use, and the general “style” of the website are all part of the user experience.

It’s also about ensuring that people can find what they’re searching for, keeping them interested while shopping, and providing the greatest possible experience for visitors.

You might not believe that user experience has anything to do with SEO, yet the two have been interacting for years, and user experience is crucial for accessibility. Many elements may impact user experience, however, here are some:

  • Advertisements should not hinder the customer’s ability to read information.
  • Your website must be mobile-friendly and load rapidly.
  • Any site must be clean of distractions and simple to explore.
  • CTA buttons such as “Add to Cart” should be included.

4. Use social media

Consider publishing your items on popular social media sites like Facebook, Google, or Twitter to gain greater attention efficiently and easily.

Focus on the social media channels that are most relevant to your customer base since not all social media sites are made equal. Instagram, for example, maybe the appropriate social media medium for you if your items are aimed towards the younger demographic.

Because digital networks are a two-way communication system, they require active participation by users. Keep a consistent presence on social media sites by beginning debates, reacting to comments, and answering questions, rather than simply reappearing whenever you have a new post.

5. Quicken your pace

The time it takes for online users to fully open a web page is measured in website download speed. You can figure out how long it takes to obtain all of the semi assets, such as photos, descriptions, and CSS, by summing up the time it takes to load all of them.

Customers aren’t patient enough to wait while a website appears, and site speed is a ranking issue. The optimal loading time, according to users, is 3 seconds, but the quicker the better.

Not all e-commerce webmasters can get a perfect score on Google’s PageSpeed Insights, you may strive to reduce load times by:

  • Reducing the number of photos on the webpages
  • Using a less number of social media plugins
  • Enhancing your pictures
  • Minimizing clutter and maximizing white space
  • Restricting HTTP requests and redirection
  • Reducing the time it takes for your server to respond
  • You might also want to consider switching web providers or increasing your hosting package to better meet your needs.


SEO improves your website’s exposure, attracts new visitors and possible customers, and enables you to establish a strong customer base. It shouldn’t get as difficult as it seems if you focus on the primary SEO best practices and optimize the essential portions of your website.

The most crucial thing to keep in mind is that e-commerce SEO takes time. It’s a long-term approach that must be modified as needed to achieve the best outcomes.

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Amy Bridgewater is a renowned Marketing Consultant, working with businesses to increase their online visibility and expand their customer base. Join Amy’s community to grow as an entrepreneur.

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