5 Super Effective Strategies for Writing Copy for Social Media

by Amy Bridgewater

Social media copywriting is an essential component of your overall digital marketing plan. Copy, in addition to video, product images, brand aesthetics, and graphic design is what inspires your audience to take action.

With the growing competition, one of the most challenging tasks for bloggers and content marketers is to create optimized content for search engines while simultaneously appealing to their readers. 

Remember, your copywriting will lead people through their customer journey, whether you’re growing an email list, guiding followers to your website, increasing engagement, or selling a product or service. You need to write a content that is:

  • Solving their problems 
  • Appealing to your readers, clients, prospects to read it till the end.

Wondering how to write content that ranks well on Google and also make people buy your stuff? How to create content that meets these goals and also attracts the readers? Don’t worry! Below are 5 effective strategies that you can apply to your copy for social media:

  • Engage Your Audience:

 Many companies are beginning to engage their audiences on Facebook and Twitter by encouraging them to participate in discussions. In the early days of social media, they were slow to realize that these platforms weren’t solely for self-promotion or advertising. Being social on social media necessitates transitioning from one-way to two-way contact (i.e., conversation).

How brands go about it:

Writing text that asks them questions or gains their responses is one approach to receiving ideas from your followers on your social media channels. Here are several examples:

“What do you think about this look…”

“Let us know what you think in the comments section.”

“Can you tell me what you’re looking forward to/excited about?”

Samsung does it by asking its Facebook fans to guess which new features would be launched in their latest models.

  • Create Unique Hashtags For Your Business

Hashtags can help you get more people to see your content on particular social media platforms. Depending on which platform you’re using, change your hashtag strategy. Instagram, for example, allows users to use up to 25 hashtags per post. Hashtags on Twitter are excellent for knowing what’s trending also for keeping up with hot topics and conversations.

Before starting, research for some trending hashtags so that you can make use of the best ones that can help you grow your audience. Consider generating your customized hashtags for your company, but make sure no one else uses them first. Custom hashtags for product launches or seasonal marketing can help you get more people to see your social media material.

You can also find hashtags in Instagram’s search section:

  • Create Captivating Teasers

When it comes to social media copywriting, your goal should be to get your main idea in front of your followers. You’ll have to get their attention because they’re scrolling, and you need something to hold them. A captivating and robust teaser may be enough in some circumstances, but you’ll almost always need to start with the main theme in front.

Make sure your copy has the right ingredients based on the platform and format you’ll be using to publish it. Extended captions are allowed on some networks, such as Facebook and Instagram. Others, such as Twitter, call for a limited copy.

Examine how your posts will be organized, which parts of copy your viewers will see first, and how much space you’ll have to cram in your primary concept before a reader clicks into the post. Consider the first thing your viewers will see: an ad headline? An image? A product video?

  • Create FOMO

FOMO (fear of missing out) is a significant motivator that motivates many of our social media habits. According to a survey conducted by MyLife.com, 62% of social media users are scared missing out on important news, events and status updates if they are away from social media.

Unsurprisingly, FOMO may be an excellent approach to get people’s attention on social media, primarily if you use the following elements:

  • Exclusive access or first “dibs” on an offering — Copy that reflects exclusive access or first “dibs” on an offering.
  • Urgency – Copy that communicates a special deal that is only available for a limited time. 
  • Scarcity – Copy that communicates a product’s restricted availability.

How marketers do it: In the example below, JetBlue creates urgency by tweeting that a flash sale on fares is only available for a limited period. The tweet, accompanied by an image of the cheapest available fare, conveys all customers need to know.

  • Avoid Wordiness

Some people believe that copywriting for social media is more straightforward than other types of writing. What most people don’t realize is that the work needs more attention and special tactics. It takes a lot of brains to write interesting social media content; after all, you’re up against a thousand other posts in the online world. You have to cram all of the information you need to express into one brief message that will convince your readers to stop scrolling. This emphasizes the significance of getting right to the point rather than waffling on about what you’re attempting to communicate. Because your main purpose is to direct customers to a specific web page, your copy has to be long enough to provide context and let them know where they’re going.

Concentrate on getting only one message out to your readers at a time, and avoid overwhelming them with too many points to communicate with them. Keeping the power of one in mind is one of the most essential elements in effective social media copywriting. Regardless of the length, this ensures tight and exciting text.

To Wrap It Up:

As a writer, it is important to engage your audience and stand out from the competition. These five strategies will help you boost your sales and stop your audience from consuming your content.

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Amy Bridgewater is a renowned Marketing Consultant, working with businesses to increase their online visibility and expand their customer base. Join Amy’s community to grow as an entrepreneur.

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