It’s not always easy to get leads on social media. If you ask around, I suspect you’ll find most marketers (not just in B2B) telling you it can be quite tough getting in front of new prospects via Twitter or LinkedIn.
There’s no right or wrong way to go about social media marketing for your business, but it can be easy to get stuck in a rut. There are hundreds of successful brands on the top of their game who get tons of engagement and followers, but it can take some time and experimentation to get there.
The quickest way to ensure that your information is effective and results in an immediate ROI is to make sure it reaches the right audience. You know a lot of people out there are interested in what you have to say. But if they aren’t responding, chances are your conversations aren’t going well. So how do you ensure that your message reaches the right person at the right time?
Thanks to social media, this isn’t as tough as it may seem. In just five easy steps, read on for some great ways to find leads through social media marketing:
The right CTA buttons
CTA stands for ‘call-to-action’. They are the buttons that encourage your audience to take a specific action, like subscribing to a newsletter, dropping a message in Messenger, landing in the website’s catalog, or downloading the product demo.
Your CTAs should be clear with strong action verbs to instigate action by users. Here’s a great CTA example by change.org:
If you’re selling a product, training webinars are a wonderful way to generate awareness on the best use of your products. Let me clarify a bit further how something as trivial as a training webinar can help you generate leads.
First, advertise your webinar effectively. Include a certain piece of information that your audience needs to input; this might be an email address. You can use this email address for subsequent marketing and follow-ups later on.
Run a contest or a giveaway
Who doesn’t like getting free stuff? Hosting online contests or running giveaways is an incredible way to generate leads in a short amount of time. You can get creative by asking the participants to enter their email addresses, or referring to their friends for bonus entries.
Here’s a great example of the Mother’s Day contest by Massage Addict:
Generate leads on LinkedIn:
There are multiple options to choose from on LinkedIn, whether it’s Sponsored InMail ads or ads that fall under the banner of Sponsored Updates.
Another way to get business leads on LinkedIn is by connecting with your target audience, engaging with their posts, and messaging them directly to offer your product or service. This works only if the company’s social media activity portrays them as searching for something you can help with.
Answer Forum Questions:
Be persuasive by answering questions on forums relevant to your business interests. Look for relevant categories on sites like Reddit or Quora, which would give you the chance to provide expert opinions, solve problems or become an authority in your field. As you write your answer, be sure to include a link to your website where they can take advantage of what you have to offer them directly. It’s important to connect with the user to remember who you are when they need help at a later date.
Here’s a great example of a response related to the brand on Quora:
Whatever method you end up opting for, be sure to measure your campaign’s performance all the way.