How Much Time Do You Need To Invest in SEO With a New Website That has No Traffic

by Amy Bridgewater

When you first start or have been in business for a long time, one of the most pressing concerns is how much time should I invest in SEO if my site has no traffic? We all want to see the immediate results of our effort and money investment. It is not the case in SEO, though. Like Pay per click (PPC) or other sponsored media, you might not notice an immediate impact.

Google used to rank SEO-optimized pages in days, which was more than a decade ago. However, in today’s competitive world, this is no longer the case. It can be tricky to have your website ranked right away. It may take some time for you to reach the target audience.

This guide will assist you in comprehending the role of SEO in traffic generation. We’ll also look at the factors that play a role in bringing relevant traffic to your website. Aside from that, I’ll talk about how SEO methods helped me expand my business. Let’s take a closer look at the details.

What factors can contribute to driving traffic to your website?

Getting traffic takes the right strategy and the right amount of time. However, the time spent on SEO is worth the wait. You do not have to pay dollars for traffic that falls into this category as part of your SEO plan. The only thing that matters is that you must trade your time. When it comes to SEO, time is more valuable than money. So, let’s have a look at the aspects that will help you invest your time wisely.

Content relevancy 

When it comes to driving the right traffic, content reigns supreme. If the content isn’t relevant to the audience, you won’t be able to drive traffic. You must be offering the stuff that the audience is looking for. Many firms have benefited from content marketing. The more relevant the content, the more visitors your website will receive.

Right Keywords 

The keyword is the second aspect that supports not only the content but also the overall page ranking. Keywords aid in the generation of targeted traffic. Nowadays, the keywords are user-intent.  For example, if your website has well-written SEO-optimized content. As a result, there’s a good chance they’ll end up on your page if they’re searching for an answer. Because your SEO-optimized page is on Google’s top page,

Industry competition 

This factor has a significant impact on the success and reputation of your company. The increased competitiveness in the industry requires an effective content strategy that appeals to both Google and your target audience. Now, SEO ranking is industry-dependent. The more rivalry in an industry, the more likely you will receive a poor ranking because the audience is already addressed to sufficient amounts of relevant content.

Ability to execute

It may appear to be a simple term, but it has a significant impact on the overall image of your website. You might have a great strategy in place or well-written SEO-optimized content. However, if not executed properly, you may not be able to reach your goal. Thus, the best outcomes are driven by well-executed content.

What exactly is the time frame required to bring traffic? 

If the website has little or no traffic, expect the results from 6 to 12 months. Here the result refers to the measurable increase in traffic that has generated enough leads and conversion rate. The outcomes do not always imply that you have met your objective. It is a procedure that brings you to your intended goal.

There is no specified time that can be suggested for all websites. Based on an analysis of the website’s performance, SEO can provide the most accurate time estimate. 

So, what worked for me? 

Since the beginning, it was hard to get any traffic to get an unimaginable amount of traffic on a website.  The two strategies that aided me on this path were; the content approach and my level of experience. Being successful in a competitive market requires getting to know your audience, providing them with what they want, and not forgetting to present them with what they could want. Yes! Everything that was planned, coordinated, and carried out was user intended.


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Amy Bridgewater is a renowned Marketing Consultant, working with businesses to increase their online visibility and expand their customer base. Join Amy’s community to grow as an entrepreneur.

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