How to Negotiate and Keep Customers Happy?

by Amy Bridgewater

Being a business owner, you’ll almost certainly run into clients who want a better bargain, no matter how reasonable or competitive your price appears to be. It’s tempting to play hardball or, in certain situations, walk away, but if you can find a win-win solution. You’ll be able to protect not just your own interests but also potentially create a long-term client connection.

Here are some suggestions for negotiating a win-win situation that will benefit both you and your consumer:

1. Seek Clarification

Instead of repeating your bottom line over and again, invest time asking questions and listening to get to the heart of what your consumer is actually seeking. Perhaps they’re going to compare your pricing to another that isn’t an apples-to-apples comparison, in which case a closer examination can assist.

It is even more critical to increase the number of variables. The more variables you have to work with, the more alternatives you have to offer; the more options you have, the more likely you are to close the purchase. Avoid take-it-or-leave-it scenarios and keep the discussion going long enough to discover a suitable solution. Find out what their genuine priorities are, and you might be able to deliver something that they truly value.

2. Avoid haggling solely on Price

The value that doesn’t involve money and be prepared to utilize them as variables in the conversation. As you present value-added offers from your end, you may pique the clients’ curiosity, revealing what they’re actually seeking. You may find your win-win when you grasp your consumers’ agendas and the ways you may provide value beyond pricing.

Prepare by determining your walkaway point and increasing the number of factors with which you can work throughout the negotiation. Everyone is in agreement regarding the walkaway. You need a mix of price, conditions, and deliverables that reflect the absolute bare minimum you’ll accept. You don’t have a negotiating road map if you don’t have one.

3. Understand Clients’ Side too

Avoid take-it-or-leave-it scenarios and keep the discussion going long enough to discover a suitable solution. Gather as much information as you can from the consumer to understand them better.

4. Pay Attention

Persuasion in these situations is more a matter of listening. Consider giving a bit more by providing items that your consumer loves yet have a modest added cost for your company. Perhaps you can give a service or follow-up that will make the consumer feel like they are getting a longer-term commitment and greater value. Perhaps there are timetables that can be altered so that the task is completed sooner than expected. 

That might feel like a huge benefit. Perhaps there is something that can be changed about the payment plan. Perhaps it isn’t the price that they object to, but when it is due. If your consumer is negotiating, they most likely want to go away with something.

5. Always Prioritise your Connection

Demonstrate a degree of concern that extends beyond the present transaction. Focus on how you can satisfy their long-term requirements, and you’ll establish a degree of confidence that will help define any future conversations with them. 

You might win a client for life if the customer thinks you care about them and the job you’re doing, whether it’s a follow-up or future work you know they’ll be seeking. Recognize that negotiation does not have to be a battle of wills. It’s an opportunity to listen and be heard, to demonstrate and gain respect. Build such a strong relationship with your consumers that they’ll want to tell their friends about it.


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Amy Bridgewater is a renowned Marketing Consultant, working with businesses to increase their online visibility and expand their customer base. Join Amy’s community to grow as an entrepreneur.

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